Global Corporate Marketing

 

SOCIAL MEDIA MARKETING + Corporate Marketing

Client:
T.Y. Lin International

Scope of Work:
Social Media Marketing, Email Marketing, Corporate Communications

Key Highlights:

  • Developed (2) award-winning national marketing campaigns in the recruitment and social media categories

  • Oversaw and managed the firm’s global social media strategy, which include:
    organizing the content calendar, content curation, copywriting, storytelling, and producing quarterly analytic reports

  • Increased brand awareness of the firm within the Architecture/Engineering/Construction (AEC) industry

  • Increased social media cumulative follower base by over 300% in under 3 years

  • Produced, designed, and curated content for the quarterly marketing newsletter distributed firm-wide

  • Introduced new tools for employee engagement with the firm’s social media content

  • Responsible for project and personnel photo management, compilation, and organization using OpenAsset (digital asset management software)