Plastic Surgery + Aesthetics Marketing

 
 

full website rebranding + social media marketing

Client:
San Francisco Plastic Surgery & Laser Center

Scope of Work:
Website design, Branding, Photo and Asset Management, SEO, Social Media, Email Marketing, Facebook/Instagram/Google Ads

We designed consistent pages across the website to show uniformity and to reinforce the practice's brand. Each page uses captivating imagery paired with informative summaries to educate readers on our services.

Results:

  • Increased traffic from social media channels to the website by +600% in just one year

  • Redesigned the practice’s website which consists of over 400+ pages

  • New website design generated and collected over 10,000+ new high quality leads in under five years

  • Grew the client’s Instagram account to over 20K followers

  • Oversee search engine optimization efforts and maintain the website’s top
    position on Google’s Search Engine Results Page (SERP), including high rankings for competitive medical aesthetic keywords: breast augmentation, Botox, abdominoplasty, non-surgical rhinoplasty, lip injections, Coolsculpting, etc.

  • Successfully attract and collaborate with key local influencers to increase brand awareness and sales

 

social media marketing

Look & Feel:
Modern, simple, and feminine

Content:
Informative, educational, fun, and engaging

Goals:
Generate patient leads, increase social media following, brand awareness

In this day and age, we have to think “Instagram-first” when deciding what to post online. Captivating imagery and video are so important in generating high engagement, sales, and brand awareness. Below are some examples of evergreen content I produced for my client.

PODCAST BRANDING

Podcast Title:
The Beauty Balance

Scope of Work:

  • Produce, edit, distribute, and schedule podcast recordings between the plastic surgeon and podcast guests.

  • Repurpose podcast content on the website and social media